YouTube enthusiasts and fans are in for a dynamic mix of music, dance and comedy with their favourite stars from the social platform set to perform live at the third edition of YouTube FanFest that begins in Mumbai on Saturday.
The day-long vibrant fest that attracted over 6000 fans last year will see inspiring “homegrown YouTube creators” like All India Bakchod (AIB), The Viral Fever (TVF) and Lilly Singh of Superwoman fame performing live at the NSIC stadium in Worli.
The event will also mark the launch of four new properties on YouTube with their content partners, the first one being #LaughterGames, which will be unveiled in April this year.
It will see nine comedy creators including East India Comedy, Put Chutney and Kenny Sebastian coming together to launch their own comedy web series.
#LaughterGames will be followed by Culture Machine’s “Beauty Hunt,” a beauty-centric program and OML’s second season of “Comedy Hunt,” the search for India’s next top comedy act.
Other releases scheduled later this year includes Qyuki’s Jammin, featuring Bollywood composers and YouTube music creators and TVF’s next generation of web series creators.
Tamil and Telugu versions of “Comedy Hunt” by Vision Time and ETV respectively will also be released in the southern regions of the country.
Calling 2015 a breakout year for the platform, Satya Raghvan, Head of Entertainment Content at YouTube India said that the country had undergone a content creator revolution.
He said that there had been a “meteoric” increase in the over-all watchtime as well as the content uploads in the country.
“Over the last few years, Indian YouTube creators have gained millions of new subscribers. The ecosystem has really evolved in India, with mobile driving massive growth for online video consumption,” Raghvan said.