Nintendo has announced that Super Mario Run has hit 40 million downloads in four days. This comes after several third-parties weighed in on the potential of the game and the company releasing a new feature in Friendly Run.
According to the data collected by Apptopia, Super Mario Run saw 2,850,000 downloads in its first day on the App Store. The numbers dwarf Pokemon Go’s 900,000 downloads on its first day. Another firm called App Annie recorded 3.5 million downloads just in the US for day one, going to 10 million downloads globally on its launch day.
Yesterday App Annie claimed that Nintendo clocked in 37 million downloads. Considering that we’re yet to see an Android release of the game, it puts Nintendo in a commanding position, at least from a standpoint of having an install base.
What it does with this captive audience — in terms of new content or monetisation possibilities, remains to be seen. Hopefully, they relax the always online requirement needed to play the game.
Though keep in mind, without any revenue figures, we can’t quite gauge the impact of several decisions such as its high price and lack of microtransactions being beneficial or not. Nor do we have an idea of how many Super Mario Run uninstalls after little use. Then again, with the company using mobile platforms to gain traction for its own games on its own devices such as Pokemon Go benefitting Pokemon Sun and Moon, we won’t be surprised to see a repeat of the same agenda.